Web 3.0 in the media is an opportunity for the news industry to stay on the cutting edge of technology and save independent journalism.
Web 3.0 represents the next iteration or phase in the evolution of the Web/Internet. It is based on the fundamental concepts of decentralization, openness and greater usefulness for the user. The current version of the World Wide Web or Web 2.0 is characterized by social media platforms. Currently, technology companies such as Meta (formerly known as Facebook), Google, Apple and many others control our data. From how it will be used to where it will be stored and processed, their algorithms decide what information you consume. Web 3.0 in the media is an opportunity for the news industry to stay ahead and save independent journalism. From Web 1.0 to the advent of Web 3.0, the media industry has evolved and adapted to change. But what exactly is the impact of Web 3.0 in the media industry and how can the industry capitalize on new technologies?
Web 3.0 in the media: content
Content is the sum total of information and experiences, intended for an end user or audience in publishing, art and communication. Content in the media focuses on audience attention and receptivity to content. Before video content is truly decentralized, the main Web 3.0 ecosystems should prove to be much faster and more adaptable. Blockchains like Ethereum and Solana are working on speed and versatility to attract more designers to build applications on top of their decentralized environment. In content creation, some of the basics need to be reconsidered. What is the news media content creation process (or content administration framework) for the metaverse? Will NFT-like thinking and blockchain innovations be inserted into visualized storytelling or collaborative creation of news content?
Web 3.0 in media offers new opportunities for creating exclusive personalized content experiences, but they could also offer new tools for content verification and fact-checking. For example, the reliability and validity of given news content could be assessed through transparent and traceable analysis, using already verified and reliable information stored in the blockchain.
Web 3.0 in the media: diffusion
The adoption of personalized content recommendations in the news media industry is slow and uneven. Today, content recommendation should be an essential part, not a kickstarter of ongoing advancement efforts. Again, there are important questions to explore and answer in re-examining appropriation for the news media. With web 3.0 in the media, individuals will find opportunities to create their own interfaces for news. And personalization will play a crucial role in this.
Blockchain in Journalism
Blockchain innovation, with its permanent and transparent ledger, can help the media industry act more responsibly. For example, verified journalists can be placed on a blockchain database, possibly in the form of non-fungible tokens, to demonstrate their personality. With milestones like Everipedia and Steemit – where customers receive incentives for their contributions – gradually gaining a standard footing, it will be interesting to see how quickly news media begin to consider the choice of merging blockchain-based frameworks. in their current publishing structures.
Artificial intelligence in journalism
News organizations can use artificial intelligence for an immense number of missions that make up the editorial creation chain, including recognition, suppression and verification of information, delivery of stories and designs, distribution (with organization, choice and prioritization channels) and, consequently, labelling. articles.
These frameworks offer various advantages: speed in the execution of complex methods based on large volumes of data; supporting journalistic routines with alerts on events and providing draft texts to be supplemented with contextual information; an extension of media coverage to areas which were not or not well covered before (results of matches between “small” sports clubs, for example); optimization of real-time news coverage; strengthen a media’s ties with its audience by providing them with personalized content based on their location or preferences; and more.
Therefore, advanced technologies such as artificial intelligence, blockchain, metaverse, etc., as well as Web 3.0 in media, can bring changes and also save independent journalism. However, this will take time as many factors still need to be taken into account. But one inevitable thing is “change” and change is NOW.
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