HIDE behind the mask may be the answer to who the clown might be in Taco Bell’s 2022 Super Bowl ad.
Behind all that make-up, make-up, costumes, and afro is a talented artist, but who is it?
What is Taco Bell’s 2022 Super Bowl commercial?
Super Bowl Sunday is approaching and various commercials are airing.
One ad in particular that is getting a lot of attention is Taco Bell’s 2022 Super Bowl ad.
After a five-year hiatus from Super Bowl advertising, the fast-food chain has made a stellar comeback.
Celebrating the restaurant’s 60th anniversary, Taco Bell appears in a 30-second commercial that will air during the fourth quarter of the game.
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The ad is titled “The Grande Escape” and according to Adweek, the ad “celebrates a modern expression of ‘Live Más,’ derived from their Live Mas scholarship.
The fast food chain’s ad features several clowns dressed head to toe in clown attire, one clown in particular is the star of the ad.
Styled in purple braids and covered in blue eyeshadow, a clown is seen leaving a circus arts school named “Clown Conformus”.
Who is dressed as a clown?
The masked artist to clown us all in advertising is none other than the famous singer Doja Cat.
The hit singer of 2019’s Say So is seen waking up from clown college only to be seen escaping behind the wheel of a car with four other clowns.
The camera zooms in on Doja’s face as her clown makeup disappears from her face.
All five of the characters in the video go to Taco Bell and the commercial ends with Doja and the other four in a parking lot outside Taco Bell enjoying food as “Live Más” appears on the air. screen.
According to NBC Chicago, the network is asking for $6.5 million per 30-second ad for the 2022 Super Bowl.
This is an increase from the 2021 Super Bowl which cost $5.5 million per 30 second ad.