The COVID-19 epidemic has inflicted massive harm on the country for more than a year and a half, causing many companies to lay off their employees.
Based on the latest figures released by the Philippine Statistics Authority in June 2021, the country’s unemployment rate rose to 8.7% in April 2021. This translates to around 4.14 million Filipinos out of work and is expected to increase even further. by the end of the year.
In the Philippines, with one of the longest lockdowns in the world, these issues and challenges have significantly affected the creative industry. Even large companies have become conservative with their advertising and promotional activities. Physical events have been banned, a significant portion of ad spending has been suspended or canceled, so many ad and creative agencies across the country have had to implement resizing, among other cost-cutting measures, just to stay in business.
This means less work for many professional storytellers, who have turned to freelance work to earn an income. One example is Elise Siao, an artistic director, who was laid off in 2020 and struggled to find work or get freelance projects afterwards. Fortunately, The Indierectory was able to secure a few gigs for her.
The Indierectory is a site that helps freelancers and freelancers have a platform where they can showcase their work and be directly accessible to recruitment agencies and businesses. The portal is accessible and usable free of charge by freelancers and companies looking to hire creative advertising talent.
Elise uploaded her CV at the suggestion of former office colleagues. “I just uploaded my CV and portfolio and waited for projects that didn’t take long. To date, he has already given me 3 projects. It is also very useful for recruiters who need urgent help or hire. I applaud the people behind the site. It really is a great initiative on their part, ”said Siao, who also thanked The Indieirectory for the side activities which have enabled him to support himself financially.
Another creative professional who has also benefited from The Indierectory is Dia Directo-Pulido, a writer who was hit when the ABS-CBN franchise was not renewed.
“When Congress chose not to renew the ABS’CBN franchise, the company was forced to downsize and many of us lost our jobs. My boss then introduced me to The Indierectory, since he was also using it. This is how my experience with The Indierectory began, ”Directo-Pulido explained.
After checking out the site, Directo-Pulido discovered that the site was a database of creative and advertising professionals like her. At first, she wasn’t sure if she would stand out and get plans out of it. Around this time, she also shared that The Indierectory hosted an event – the site’s first networking night, which she had attended. It was a gathering of potential employers looking for talent and freelancers looking for projects.
“This event gave me the boost I needed to build my portfolio and learn how to market myself. I was not applying for a job. I was going to present ‘me’, my experience, my know-how, through the site. Initially, I didn’t have direct clients for this event, but got a few calls from people looking for people and was able to land a few time-based engagements, while pursuing higher education. I was able to focus on perfecting my writing profession and realized that there was still a lot I could learn. The value of freelance work for me is that every project, every deliverable is a learning experience. If you are just starting out as a freelance writer, changing careers, wanting to land additional projects, or really want to explore, The Indierectory is a great place to take off, ”explained Directo-Pulido.
The site makes it easy to find jobs based on specific roles and positions in agencies, such as account managers, art directors, copywriters, filmmakers, illustrators, graphic designers, music producers and radio, photographers, production designers, strategists and planners, video editors, web developers and other advertising professions. Each candidate provides their name, position, email address, mobile phone number, as well as a link to their work portfolio, which allows them to present their work to potential employers on the site.
In addition to providing a database site for advertising professionals and freelancers, The Indierectory also hosts physical and virtual seminars, which interested parties can register and attend for free.
“I love the seminars they offer to the community and the fact that they are always focused on improving themselves and learning more about the industry. It has created a secure space for freelancers to interact and immerse themselves with different freelancers in the creative field, ”said Lara Non, freelance writer.
The site also has a very active Facebook page community where its members support each other by referring advertising and creative projects, as well as recommending its members to its many potential customers.
When asked, many members of The Indierectory said the site has been really helpful to experienced advertising professionals like them.
Leading local independent ideas agency, GIGIL, is the power behind The Indierectory. GIGIL continues to make a name for itself after recently winning numerous accolades, both locally and internationally, including Ad Age, a global media brand focused on creativity, data and analytics, people and culture, the innovation and forecasting, as International Agency of the Year for 2021.
“We GIGIL came up with The Indierectory because we wanted to help all those in the advertising and creative industry who have sadly lost their jobs due to the pandemic. It was our own little way to help and provide our brothers and sisters in the industry with a platform where they can showcase their work and also be able to get work, at the same time, ”said Jake Yrastorza, Partner director.
For more information on The Indierectory, be sure to visit their site at https://www.indierectorymanila.com/about.
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