The war in Ukraine led Vital Impacts, a conservation and fundraising organization for the sale of printed matter to travellers, to adjust its direction. The organization was created to reach out to travelers impacted by their own encounters with the natural world, offering prints from National Geographic photographers, with proceeds going to conservation charities. In light of global events, Vital Impacts has now expanded its reach to offer human-intensive images, taken across the globe. Proceeds from this sale will be used to support those caught up in conflict zones.
The new print sale is called Impact now, once again created by Vital Impacts co-founder Ami Vitale, National Geographic photojournalist, and journalist Eileen Mignoni. Theirs is a women-owned and operated nonprofit based in Montana. As with his previous fundraiser, Vitale invited his colleagues at National Geographic to donate their iconic work for this flash print initiative to provide humanitarian aid to those affected by these conflicts. The sale donates 100% of the profits of this initiative to Direct reliefan organization that works around the clock to provide humanitarian aid to those affected by these conflicts.
To raise funds, Impact Now sells images from some of National Geographic’s most respected photographers, including James Balog, Jimmy Chin, Jodi Cobb, David Doubilet, David Guttenfelder, Tanya Habjouqa, Frans Lanting, Paul Nicklen, Matthieu Paley, Maggie Steber, Ami Vitale and Christian Ziegler.
The images, which range from $275 to $675, are printed on Canson Infinity Edition Etching Rag 310 gsm, a 100% cotton fine art paper. The print sale will run until April 20, 2022.
I recently caught up with Vitale to ask him more about this unique sale.
Everett Potter: Friend, how did you come up with the idea of a Vital Impacts sale to benefit Ukraine?
Ami Vitale: Due to events in the world that are creating so much senseless suffering, we felt compelled to act quickly and create a new initiative to support those caught up in conflict zones. That’s why Vital Impacts has launched this print sale to support Direct Relief, which works directly with Ukraine’s Ministry of Health and other partners in the region to provide aid to those displaced or affected by conflict.
Potter: Can you tell us why you chose to partner with Direct Relief?
Vitale: We chose this charity because their score is 100% on Charity Navigator and they give 100% of donations directly to the cause. They are now working directly in the country to provide aid to those displaced or affected by the conflict. They will also allocate the funds raised to other regions of the world that are most in need of humanitarian aid.
Potter: The previous Vital Impacts sale focused on nature or animal-based work. Although this sale contains similar work, it has been expanded to show examples of portraiture and human sightings. Did it require contacting a multitude of different photographers to participate in fundraising?
Vitale: We invited all of our National Geographic colleagues to donate their iconic work. We can all watch the horrors of the world from afar and feel so helpless, but this is a way to support humanitarian efforts and have a unique opportunity to purchase some of the most memorable fine art prints from top photographers. of the world. The hope is that this work will inspire all who see it to work for a world of peace and compassion.
Go to Impact now for more details.