The challenges brought on by the Covid-19 pandemic have significantly affected the creative industry. Large companies have become conservative with their advertising and promotional activities, physical events have been banned, etc.
This means less work for many professional storytellers, who have turned to freelance work to earn an income. One example is Elise Siao, an artistic director, who was fired by her employer in 2020 and struggled to find work or secure freelance projects afterward. Fortunately, The Indierectory was able to help him get some gigs.
The online platform offers freelancers and freelancers the opportunity to showcase their work and be directly accessible to recruitment agencies and businesses. The Indexectory can be viewed and used free of charge by freelancers and businesses looking to hire creative advertising talent.
âI just uploaded my CV and portfolio and waited for projects, which didn’t take long,â said Siao, who uploaded his CV at the suggestion of former office colleagues. âTo date, he has already given me three projects. It is also very useful for recruiters who need urgent help or a hire.
In addition to providing a database site for advertising professionals and freelancers, The Indierectory hosts physical and virtual seminars, which interested parties can register and attend for free. Lara Non, a freelance writer, tried her luck at one of the gatherings, and with great success.
âI love the seminars they offer to the community and the way they always aim to improve and learn more about the industry,â No. said. âIt created a safe space for freelancers to interact and immerse themselves with different freelancers in the creative field. “
âThis event gave me the boost I needed to compile my portfolio and learn how to market myself,â added Dia Directo-Pulido, former copywriter at ABS-CBN.
The Indierectory makes it easier to find jobs based on specific roles and positions in agencies. Titles include Account Managers, Art Directors, Editors, Directors, Illustrators, Motion Graphics Designers, Music and Radio Producers, Photographers, Production Designers, Strategists and Planners, video editors, web developers and other advertising professions. Each candidate simply needs to provide their name, position, email address, mobile phone number, and a link to their work portfolio.
The mastermind behind The Indierectory runs the local independent ideas agency, GIGIL. The group has recently won several distinctions, both locally and internationally, including being named by Ad Age as “International Agency of the Year 2021”.
âAt GIGIL, we created The Indierectory because we wanted to help all those in the advertising and creative industry who have unfortunately lost their jobs due to the pandemic,â said Jake Yrastorza, Managing Partner of GIGIL . âIt was our own little way to help and provide our brothers and sisters in the industry with a platform where they can showcase their work and also be able to get work, at the same time. “
For more information on The Indierectory, visit https://www.indierectorymanila.com/about.