freelancers describe the freelance life in Brazil


The 10and edition of independent voices welcomes independents to Brazil, on the 8and world’s largest economy with a GDP of over $2 trillion. To give readers some perspective, Brazil sits between France and Italy in economic output. Self-employment among Brazilian professionals is a relatively recent but rapidly growing development. Brazilian freelancers often work with well-known regional platforms like and Seeds, global platforms like Upwork, Fiverr and, and specialized “vertical” platforms like in R&D or in consulting. independent management. A recent Brazilian platform that deserves readers’ attention is was created in 2020 as a marketplace for Brazilian creatives – freelance advertising, design and communication professionals. It now represents more than 2,000 freelancers and works with large companies like the United Nations Foundation and Warner Media as well as regional companies like Fast Shop and Domino’s Brazil. Co-founder and CEO Karina Rehavia describes the platform this way:

“We created Ollo with a particular vision in mind: to create a premium, on-demand talent solutions provider with a hyper-organized and diverse community of professionals in the advertising, design and communications industries. To date, we have successfully served clients in over 1300 projects and created work for over 40% of the freelancers in our community. We are proud to contribute to the growth of the freelance movement in Brazil and LATAM.”

Here are the voices of Ollo’s Brazilian freelancers:

Kek Toledo, creative director and freelance writer. “I’m able to maintain a good career as a freelancer thanks to my full-time work experience. It’s also helped me on the networking side, because many of the opportunities I have as a freelancer come from relationships established when I was working full time. Since then I started to think of my career as a sequence of alternating cycles. I try to work full time for a while and then independently for a while. time, for the benefit of both.”

Fernanda Borghetti – Cultural introspection and independent strategy. “Being a freelance means being more connected. I like the diversity of projects and the way they sometimes intersect and even influence each other. Just like the seasons, the movement of the market is also alternated, there are periods where I close 6 projects and others where I’m idle, when I can enjoy a pile of books.”

Mateus Braga – Freelance creative director. “I used to work in large companies where the physical workforce was more important than creative quality or employee well-being. In the post-covid era, creative professionals no longer have need to be physically present and companies can hire people wherever they are. So companies are creating a new type of professional, the ‘Borderless Creative’. I’m one of them.”

Chris Figueiredo – Journalist. “Even as a child, I wanted to write. Looking back, I see that every path I took was towards that goal. Today, I feel even more fulfilled by becoming an independent professional. Besides doing what I love, I don’t have to give up other important pillars of my life, like being close to my mom, my family, and being anywhere, anytime.”

Nicole Maciel Pitelli – BI Specialist. “I discovered that being my own boss made me a more complete and productive professional. After becoming a mother, freelancing allowed me to practice motherhood without giving up my job. For me, the biggest difficulty is the first contact with the client where the scope of the project will be discussed. The expectation of what can be done can generate a lot of anxiety in the client and end up hindering the progress of the project.”

Agnes Mirele Lopes – Content Strategist. “Being independent in Brazil is like living 50 years in 5! You learn a lot, grow faster and create an incredible portfolio. A downside of this process, unfortunately, is the uncertainty of the next project. It is necessary to have good financial planning, and there is no magic formula for success, only a fundamental foundation: planning, dedication and desire.”

Bruna Marconi – Graphic designer. “Freelance work has given me the freedom to choose: where I live and the clients I work with. I have grown a lot, learned how to manage clients and set limits. I have also learned how to manage the voice of the “impostor syndrome” that sometimes inhabits me. I have more confidence in charging the price for my services, knowing that it is what I deserve. It is a process of constant growth and, above all, a job that I love and with projects that I believe in.

Gee Galvão – Photographer. “The freelance life is an adventure! I am able to navigate through projects with an awareness of their temporality, in search of my best professional performance. As a photographer and visual storyteller, it is possible to deepen themes varied and to learn a lot of the best of this lifestyle.”

Rebeca Thaís – Screenwriter and video editor. “Freelance work is challenging and exciting. A flexible schedule sometimes allows me to travel on weekdays, take courses important to my career, and develop my own projects. Dealing with income uncertainty or multiple projects can be tricky. It takes organization and patience but it’s worth it and freeing.”

Joana Scarci – Editor. “Freelancing has been a game changer in my life. It’s amazing the opportunity to choose the projects and get to know amazing people. Now I’m more connected with myself, my own creative process and I’m learning a lot. It’s a lot of work and not always fun, but it’s worth the cost.”

Giulia Fangundes – Graphic designer and artistic director. “Being a freelance professional has its many advantages. I can freely connect with other professionals, companies and projects. I see the freelance life as a great time and for me it has a lot of meaning. I have learned to respect professionally and also separate my life and work.”

Raphael Ferraz – Creative director and designer. “Being self-employed is about being a business owner. You realize that you are the human resources manager, the project manager, the producer and even the tax man all at the same time. But even if you work hard, it is a rewarding experience. I have become a better, well-rounded professional.”

Flávia Nogueira Duarte – Writer and planner. “I never thought I would have the discipline to be independent. In 2020, I had to seize the opportunities that presented themselves. Today, I have more control over my tasks and I have learned to being better financially organized. security of a full-time job but being self-employed has many more advantages. I can’t imagine working any other way”

Long live the revolution!


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