Now, for a freelancer, this platform opens the door to endless possibilities. It helps them establish themselves as industry professionals, market their services, and ultimately acquire new clients.
However, by not fully optimizing their profiles, freelancers are missing out on a lot of opportunities. It’s like traveling to the beach – only to dip your toes in the water.
But don’t worry, we won’t let you miss it again! media update Lara Smit shows freelancers how to dig deeper into LinkedIn and fully explore the potential of this platform.
Let’s take the leap:
1. Include a profile picture
We’ve all heard the saying “A picture is worth a thousand words”. When it comes to your LinkedIn profile, this saying rings true.
You may think that all a potential client is looking for in your profile is your qualifications and skills. However, when it comes to social media pages, these people are also interested in finding out who you are.
Your profile picture not only represents what you look like, but it gives customers a glimpse of your personality, which ultimately influences what these services and their interactions with you will look like.
Think about it, if your profile picture depicts you in an artistic, quirky, and friendly way, clients can expect your services to be more unique and creative. They may also assume that their interactions with you will be pleasant because of your positive and approachable demeanor.
Therefore, you need to ask yourself, “What do I want my customers to see when they look at my profile picture?” Then try to imitate that as much as possible.
Also, a profile without a profile picture can easily show up as inactive. Therefore, customers will be less likely to click on a profile they think is not used, as they will see it as a waste of time. In fact, according to LinkedIn, by simply adding a profile picture, you’ll get 21 times more profile views than profiles without a picture.
Yes, a picture says everything this. So be sure to take a picture that shows who you are and what you bring to the table. Perhaps he will encourage a few customers to come and take a seat.
2. Make headlines
On LinkedIn, your title appears below your name wherever your profile appears on the platform.
This is an essential part of your profile because it tells people who you are and what you do whenever your profile appears on their feeds.
Therefore, if a client spots your profile and sees that you offer freelancing services that they need, they will click on your profile.
According to LinkedIn, the secret to creating a catchy headline on your profile is to include the following:
Be upfront about what you’re doing so users know exactly which profile they’re viewing from the get-go. It will also allow you to incorporate keywords into your title and improve your searchability on the platform.
Tell people what you are trying to accomplish with your career. It is also advisable to skew this objective towards potential customers.
For example, if you’re a freelance publisher, your title might say, “Helping people produce the highest quality work possible.”
This way, potential customers will feel more motivated to use your services because they understand the contribution that these services will bring to them.
A personal touch
Are you a design enthusiast who love to treat each project as a work of art? So tell us in your title!
Saying something like this will give clients an idea of the passion you put into your work, which sets you apart from other freelancers.
In addition, it will make your profile more unique, which directly influences its recall for users who have seen it.
3. Specify which industry you belong to
Alright, time to get into the details. To really boost your profile, it’s good to include details like the industry you work in. Why ?
This basically makes it easier for other users to find your profile. This way, clients looking for a freelancer in your field may find you at the top of their searches on LinkedIn. Hooray.
But in addition, it will help you build your professional network by connecting you with people in the industry you work in and helping you make more connections in your field. This opens up more opportunities for you to team up with other freelancers and collaborate with them on projects.
4. Use location to your advantage
You’ve heard people say, “It all depends on the location! Well, they are right!
Although we live in a digital age where people can do their work absolutely anywhere, many companies still like to take an in-person approach to their projects. This is because it makes processes like collaborating and commenting a bit easier. Therefore, these clients will find it advantageous that you are located nearby and can travel to their offices if necessary.
So be sure to tell them where they can find you by adding your location to your profile.
5. Be clear about what you are doing
Your “About” section is an essential part of telling people who you are. It makes your profile a bit more personal and gives users a fuller picture of the human behind the profile they’re viewing.
but why is it important?
It helps build relationships between you and other users because it highlights aspects of your identity and personality that they can relate to. It makes them feel connected to you because they share commonalities with you, which ultimately makes them want to network or work with you.
Additionally, your “About” section tells a potential client what you have to offer and who they will invest in to improve or add to their business.
So, make a good impression by telling them:
- who are you
- what are you doing
- why do you do what you do
- why are you good at what you do
- what you have accomplished, and
- what skills you have to offer.
6. Include links
If you have a personal website, don’t forget to include your link in your LinkedIn profile!
Adding a link to a website not only builds your credibility as a freelance professional, but also gives you an opportunity to show off your great work. Indeed, users often click on this link to see examples of what you have done and better understand the quality of your work.
Simply put your website under your contact details and soanyone can access your online portfolio.
7. Let them know you’re “#OpenToWork”
LinkedIn has a great feature that makes job seekers’ lives then much easier.
Users can show potential clients and recruiters that they are in the market by activating the ‘#OpenToWork’ feature on their profile.
By enabling this feature, freelancers can show potential clients that they are available to work for them. In addition, it increases the visibility and searchability of your profile, which makes it this much easier to find.
You can also use the hashtag ‘#OpenToWork’ on all posts featuring your work to further spread your content. This will ensure a higher likelihood of attracting interest from users looking to hire an available freelancer.
8. Stay active
Being an active LinkedIn user will give you more opportunities to get seen. Therefore, you should post avidly sharing your work and tips for other professionals on your profile. It will also set you apart as an experienced worker and thought leader in your field.
Another thing you could do to increase your visibility is to tag clients in the work you post. This will ensure that your work is seen by their connections. In addition, these messages will serve as references for your services. How?
Your client’s connections will see that someone they know has successfully used your services. This, in turn, will make you more reliable and trustworthy in their eyes than any ‘Random’ freelancer they can find online. Therefore, they will be more likely to employ your services.
9. Guide yourself with your profile level meter
If this has all been a bit of information overload, don’t worry! LinkedIn has its own little hack to help you optimize your profile – a profile level meter.
Many of you have probably seen this nifty feature at the top of your profiles. Essentially what this tool does is it shows you how complete your profile is and offers advice through prompts to boost your profile.
The goal is to achieve “All-Star Status” by including all the information this tool prompts you to provide. According to LinkedIn, achieving this status makes you 40 times more likely to receive job opportunities.
So if you want an easy way to take your profile to the next level, just follow the instructions. It’s that simple.
What else do you think a LinkedIn profile needs? Let us know in the comments section below.
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Now that you know how to take your LinkedIn profile to the next level, find out how you can do the same with your website in our article, Freelancers, here are four tips for creating the perfect personal website.
*Image courtesy of Canva
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