TORONTO – (COMMERCIAL THREAD) – Artist-driven and socially forward-thinking Canadian cannabis brand LOOP / POOL, today announced that Kevin Lam has joined the company as Chief Commercial Officer. LOOP / POOL was co-founded by several Canadian musicians, including members of Our Lady Peace, Roy Woods, Blue rodeo, Felix Cartal, Stars, dvsn and Kiesza. A portion of the company’s proceeds will be used to support emerging and under-represented Canadian artists.
Kevin is a veteran of the Consumer Packaged Goods (CPG) industry in Canada and has held merchandising positions at leading companies including Wal-Mart, Loblaws and 7-Eleven. Most recently, he led both the strategic growth of the merchandising team and the function of the Ontario Cannabis Store (OCS) since pre-legalization as Senior Director of Merchandising. Kevin holds a Bachelor of Commerce degree from the University of Calgary.
âGetting someone of Kevin’s caliber on our leadership team is a big step forward for our company,â says Ian Kwechansky, CEO of LOOP / POOL. âThis is an important step for us, and it is a testament to the strength of the brand we have created, our mission and the quality of the products we have selected for the Canadian market. ”
Our Lady Peace leader and LOOP / POOL partner Raine Maida expressed support and enthusiasm for the company’s mission, adding: âOur Lady Peace is proud to put our name alongside other Canadian artists. prolific to support emerging talent. I would have loved to have LOOP / POOL’s help when we first started, and I’m happy to be able to pay forward and make our contribution to such a great cause.
About LOOP / POOL
LOOP / POOL is a cannabis brand co-founded by a collective of artist-owners and dedicated to supporting emerging talent through the sale of licensed cannabis products. Through our philanthropic organization POOL / FUND, at least five percent of the proceeds will be used to support the next generation of Canadian artists. For more information, please visit www.looppool.ca.