How Industry City provides space for businesses to continuously evolve – Business Observer



In 2015, Tamara Mayne signed a lease for 500 square feet of space in Brooklyn’s Industry City for her two-year manufacturing business, Brooklyn Candle Studio. At the time, Mayne was the sole employee of her company.

Since then, Brooklyn Candle Studio has grown to 11,000 square feet and has approximately 20 employees, in an adjoining space housing production, shipping, a buyer’s showroom, and storage. She has expanded her business three times; but thanks to Industry City’s unique and spacious layout, every trip has been made within the complex, where the Brooklyn Candle Studio is now located.

“I feel very fortunate to have found a location – especially in Brooklyn, where rents are very competitive – that has been able to accommodate our growth,” Mayne said. “As we continue to grow, they have bigger and different spaces, to meet our needs. “

Tamara Mayne, CEO and Founder of Brooklyn Candle Studio in her space in Industry City. Image courtesy of Industry City.

Industry City is a 6 million square foot mixed-use campus, occupying 16 buildings and the courtyards between them on more than 35 acres. It is home to more than 550 companies in industries such as media, production, technology, design and many more. The complex is unique in that, in a city known for its office and warehouse districts, Industry City can accommodate multiple functions for the same company with contiguous spaces ranging from 2,000 to 120,000 square feet.

In Industry City, a business can have their retail store, offices, warehouse / storage unit, and manufacturing and distribution centers in one place, and then take advantage of the more than 30 food and beverage vendors in the complex, as well as entertainment options such as live music. Businesses also benefit from access to a solid talent pool, additional workforce training and hiring services, and convenient placement near the Brooklyn-Queens Expressway and station. 36th Street subway station.

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Aerial view of the Industry City campus. Image courtesy of Industry City.

“Industry City’s modernized infrastructure is simply unmatched in the New York City area,” said Andrew Kimball, CEO of Industry City. “The ability to have your warehouse, industrial operations or content studios right next to your offices, then an extraordinary array of amenities including food, music and fun activities right on your doorstep makes Industry City the best potential headquarters in the city for businesses of any size. “

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IC tenants benefit from a free health and wellness program in the yard. Image courtesy of Industry City.

Kimball noted that Industry City has the unique advantage of being large but also exceptionally agile.

“We really want tenants to be there for the long haul,” Kimball said. “We often find that tenants suddenly need an additional 10,000 or 15,000 square feet of warehouse space in a matter of days to meet new demand. When you have 16 buildings and 6 million square feet of space, you have the flexibility to deliver that.

Founded in the 1890s, Industry City, then known as Bush Terminal, was originally a warehouse distribution center, accommodating large-scale distribution by rail, sea, and truck. The terminal was successful until, like many other waterfront industrial properties, it fell into a period of decline in the 1960s.

In 2013, a $ 450 million redevelopment effort was launched, bringing a modern vision to the property. This included installing some of the city’s fastest and most robust high-speed power and internet connections to meet the needs of 21st century businesses, as well as creating an outdoor space for work and play, and the definition of a commercial corridor at the heart of the campus. These changes have not only rejuvenated Industry City, but transformed it into a vibrant neighborhood of collaborative local businesses. Since 2013, Industry City has quadrupled its number of businesses of all sizes and sectors, and has created more than 8,000 new jobs.

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The $ 450 million redevelopment included the creation of a pedestrian path and a shopping corridor that crosses the center of the campus. Image courtesy of Industry City.

“We have brought Industry City into the 21st century,” said Kimball. “We have massively diversified the sectors we have here, with 550 tenants representing all sectors of today’s economy, from traditional warehouse distribution, now evolving into e-commerce, to content creation, biotechnology and a strong mix of small manufacturers.

As such, businesses from Brooklyn to Industry City cover a wide variety of uses – sometimes placing different divisions of their businesses in separate buildings, other times under “one roof.” AbelCine, a film and video equipment rental company, houses its offices, camera rental, showroom, repair center, warehouse and a state-of-the-art training center and auditorium in a 50,000 square foot space at Industry City. Le Garage, a video production company specializing in commercials for food and beverage companies, co-locates its offices with a workshop, storage and content studio with robotic cameras in its 14,000 square foot space .

High-end furniture rental start-up ZZ Driggs also has its office, warehouse and execution in Industry City. ZZ Driggs, which opened in 2014, moved to Industry City from a location 800 meters away in April. Whitney Frances Falk, founder and CEO of the company, was inspired to seek new homes by the uncertainty caused by the pandemic. In Industry City, she found a flexible multi-purpose space that offered more warehouse space as well as significantly cheaper rent, and a team she saw would work closely with her to ensure that any needs were met. of ZZ Driggs were covered.

“They take a truly human approach, which was necessary in this time of ignorance and instability with COVID,” said Falk, who also credits the resort’s personalized and personalized management style for making it a home. more attractive to his business. “It’s a campus for growing businesses. There are food offerings, community events, and a newsletter. They always keep you up to date with events, or if, say, a tropical storm is heading our way. It is a partnership. It’s such a growing community of businesses that are mostly in the design / creation camp. As business owners we have so many overlapping needs so it’s great that we can share and use the resources.

Kimball noted that making Industry City this kind of creative incubator was exactly what the developers planned when they redesigned the complex.

“We help businesses like Brooklyn Candle start very, very small in affordable spaces, and then as they grow and diversify, we help find spaces so they can expand across campus,” Kimball said. “We now have 550 tenants, and over 350 are in these very, very small creative workshops, but they are the backbone of the ecosystem, the energy that attracts larger companies. “

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Spaces under 2,500 square feet, known as Creative Workshops, represent more than 350 of Industry City businesses. Image courtesy of Industry City.

While Industry City has become the go-to for creative businesses with varied space needs, the resort is not resting on its laurels, but rather making continuous improvements while maintaining competitive rents. Industry City recently announced a major upgrade to five of its industrial buildings, including updated halls and covered loading docks, changes to improve the speed of its freight and passenger elevators, and additional food amenities.

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Improvements to industrial buildings. Rendering credit: The Monument.

As long as young, growing businesses continue to have complex and unpredictable needs to meet their growth, Industry City will remain their comfortable and accommodating home.

“Our growth has been pretty unpredictable,” Mayne said. “We know that if we grow to the point where we need a lot more space, Industry City will be able to meet that growth when we need it.”



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