Good Glamm Group appoints Asad Raza Khan as Global Chief Commercial Officer


Good Glamm Group has appointed Asad Raza Khan as Global Chief Commercial Officer. He will be responsible for leading all of Good Glamm Group’s international businesses, increasing the conglomerate’s footprint globally.

Khan brings with him nearly two decades of FMCG and beauty experience and in his most recent role as Global Business Leader for Procter & Gamble’s The Art of Shaving (Gillette) with stints in London, Geneva, Dubai and South Asia. In his last role, Asad led and expanded Art of Shaving’s global business and operations outside of the United States.

Based in Dubai, this division will operate as the international distribution and sales platform for the various beauty and personal care brands within the Group. The division aims to grow a team of 45-50 employees by April 2023 among senior sales and marketing professionals. Over the next 3 months, the brands will be launched in international markets with top online and offline retailers, ensuring the right direction and brand impact is given to each geographic permutation.

“I am excited to join Good Glamm Group and build the international team from the ground up. The international division provides Good Brands Co. with an opportunity for global growth by building on the content creation and commerce moat of the group as well as the core infrastructure for strong offline and online growth.We aspire to grow our brands across offline channels, e-marketplaces and DTCs by leveraging the growth and digital marketing capabilities of the group already in place,” says Asad Raza Khan, Global Commercial Director, The Good Glamm Group.

Darpan Sanghvi, Founder and CEO of The Good Glamm Group, said: “We are extremely excited to have Asad on board as we set our eyes on our global footprint and provide a strong platform for all of our brands to develop internationally. He brings with him an immense wealth of experience building strong beauty and personal care brands on a global scale, combined with strong business acumen and customer focus. Asad will be instrumental in defining the next phase of Good Glamm Group’s evolution as a global platform.

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