Freelancers, here are four reasons why you need a blog

Freelancers, you may have hesitated to write a blog and then you are persuaded not to because you “don’t have the time” or you “don’t see the point”.

But it’s time to get out of that barrier and onto that keyboard because we’re here to tell you why you need to put blogging on your to-do list!

Ready to find out?

Then read on as media update Lara Smit explores four benefits of blogging for freelancers here:

1. Blogging helps you market your brand

As a freelancer, one of the best ways to get clients is to build a reputation in your industry.

But how do blogs help you do that?

Blogs give you a platform to tell customers what your brand is all about. They allow you to:

  • talk about your services
  • discuss your products in detail
  • showcase your skills
  • showcase your experience, and
  • Describe to clients what you would like to achieve in your profession.

Therefore, a blog is one of the easiest and most effective marketing tools a freelancer can have.

2. They help you show customers who you are

A blog is a great way to add a personal touch to your website. Indeed, it gives you the unique opportunity to tell your customers the story of your brand.

By writing blogs that describe your journey as a freelancer, clients can better understand:

  • who are you
  • What motivates you
  • what excites you and
  • why you chose your career path.

But why is it important?

Writing your course humanizes your business and shows potential customers the face behind your name. In the freelance sector, this is a key element in winning new clients. Why?

When you talk to customers about your journey as they engage your services, they feel like you’re helping that journey progress.

Plus, they feel like they’re investing in your unique skills and further fueling your passion for your work. This allows them to feel that their purchase makes more sense.

3. Blogging allows you to establish yourself as a thought leader in your industry

Blogs allow you to write about your industry and share some of your knowledge with others. By creating blogs like this, you are able to position yourself as a expert in your field.

What are the advantages ?

By sharing information important to people in your industry, you’ll be more likely to be followed by people in your community. This will allow you to get in touch with other professionals in your field.

Not only will this help you get a following of people in your community, but it will show potential customers that you know exactly What do you do. It will also show them how passionate you are about your work. Therefore, they will feel more confident in their choice to hire you.

4. They boost your website’s SEO

Blog posts are a great way to improve your website’s search engine rankings.


By optimizing your blog posts, search engines will recognize your website as a relevant platform for internet users. As a result, your website and blog post links will show up higher in their searches.

So how do you optimize your blog posts?


  • use good titles
  • incorporating keywords
  • link to reputable websites
  • avoid keyword stuffing, and
  • write in a clear, concise and structured manner.

Do you have a blog? Let us know how using a blog has benefited you in the comments section below.

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Now that you know blogging is a must, learn how to master the art of blogging in our article Five Tips to Become a Great Blogger.

*Image courtesy of Canva

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