Credit: Foot Locker
A picture is truly worth a thousand words, especially when it depicts the often overlooked joy in everyday life.
The Foot Locker team recognizes the importance of talented photographers who positively impact the portrayal of the black experience through their work. The activewear brand recently announced the inductees for their 2022 Unique List, a roundup of creatives who have demonstrated a deep commitment to advancing social equity.
According to a press release, photographers captured images showcasing products from black-owned brands in Foot Locker’s Home Grown program, with content being revealed throughout February. Home Grown was launched in 2019 as a platform to connect communities and showcase designers across the country. Through this program, Foot Locker aims to elevate and support the hottest designers shaping the future of streetwear.
Foot Locker plans to feature campaign content in an upcoming art gallery exhibit in February. The exhibit will tell the story of the artists creating new black history and will be open to the public for a limited time. The three selected photographers demonstrated their creative prowess while amplifying the positive portrayal of the black diaspora.
Andy Jackson – Reframe Black Beauty on Single List
Andy Jackson is a Delaware-raised New York photographer who turned a hobby into a career showcasing beautiful black images. He credits the myriad of black experiences he was exposed to at Delaware State University and on the streets of New York for helping him develop a style of photography that allows him to capture the raw truth in everyone, while making it accessible to all who see.
Jackson hopes to use Foot Locker’s international platform to bring more of the diversity of the black experience to more eyes than he ever has. “There are so many different facets of black culture, so no one is the same. It’s been really important to show that, as well as bring it to a new audience that maybe I haven’t been able to yet. achieve,” he said.
Joshua Renfroe – Bringing the Dark Truth to the Single List
Joshua Renfroe does more than put black people in photos, he pulls them out of monolithic boxes. Born in Tuskegee, Alabama, now based in New York City, Renfroe has used his raw, cinematic style of photography to tell authentic stories of black culture since learning photography in April 2017.
For his Black History Month photo shoot with Foot Locker, the visionary image maker cast an authentic light on black culture similar to what he brought to the world with his critically acclaimed photography book , Black Boy Fly, because he feels personally obligated to always represent black culture correctly in the world. “My responsibility to black culture as a photographer is to continuously create exciting work that tells our stories through an authentic and passionate lens,” Renfroe said.
Flo Ngala – Showing the power of black culture for the single list
Born and raised in the black style mecca of Harlem, Flo Ngala honed her skills capturing the plethora of black experiences around her. She honed her talents over the years, eventually shooting for Apple, The New York Times, and Nike, to name a few. Ngala has also photographed powerful black figures such as Stacey Abrams and Letitia Wright. She calls her style “Flo On the Wall” and brings black identity to the forefront of a photo’s frame to resonate deep within a person’s heart.
For his Sole List photo shoot, Ngala combined the vibrant movement of an Alvin Ailey dance performance with the energetic personality of famed street photographer Jamel Shabazz to produce honest portrayals of black life that shift the cultural paradigm. “As an image maker, the importance of sharing black people in their truth stems in particular from the fact that history has altered and underrepresented black stories for so long,” Ngala said.