The redevelopment and rebranding of a six-building complex in the North Dallas area aims to fill an underserved niche in the market. M2G Ventures renovation of The Archetype at 3131 Irving Blvd. will produce an urban industrial project for innovative tenants seeking above-market parking ratios and brand presence coupled with modern space requirements.
Formerly the Commonwealth Center, The Archetype’s redevelopment includes major capital improvements, storefront upgrades, environmental graphics, improved landscaping and landscaping, lighting upgrades and public art installations. The property’s six buildings will have rental availability ranging from 2,500 square feet to 25,000 square feet. These spaces are suitable for logistics, showroom, medical and e-commerce tenants.
One building offers privileged frontage visibility with a unique 25,000 square foot space that can be used as a brewery, distillery, roastery or showroom. Located between the Dallas Design District and Love Field Airport with easy access to I-35E, the project benefits from a major intersection in the Brookhollow market. The project is adjacent to the new Community Beer Co. brewery and tasting room in Pegasus Park, a $350 million mixed-use development.
The archetype will have an infusion of art as well as significant site improvements. Tenants and the surrounding community can expect to see museum-quality art in The Archetype with murals installed by highly respected artist Josh Dodson and curated by M2G Ventures Creative Director Katie Murray. according to a press release.
“Each art installation is intentionally curated to visually extend the full rebranding,” Murray said. “The archetype’s artistic additions capitalize on organic opportunities through the use of perspective, 3D illusions, colorful surprises, and other clever integrations.”
“We want to create the perfect space for successful tenants,” said Amy Castellanos, senior vice president of development. “We think we do with the infusions of art, new landscaping, added wayfinding and signage, and improved storefront and exterior lighting. Add to that its convenient location and easy access to the most affluent and densely populated areas of DFW, and we believe we are truly creating a place where users want to be.
Within the construction team:
Owner and/or developer: M2G Ventures
Design architect: N/A
Reference architect: 97w
Render visualization: BOLDR VIZ
MEP Engineer: N/A
Structural engineer: N/A
General contractor/project manager: M2G Ventures