Avocados from Mexico Commercial and Multichannel, Tidal, ParmCrisps, Jack in the Box…and other brands targeting the US consumer right now. Check out our previous Sales Leads columns.
Avocados from Mexico Commercial and multi-channel campaign
Avocados from Mexico (AFM), the American promotional arm of the Mexican avocado industry, announced its return to the Super Bowl with the rolling out an all-new multi-channel marketing campaign in the lead up to the Super Bowl, culminating in a 30-second TV ad during the February 13 finals. Actions include the House of Kindness, where consumers can take a virtual tour of an avocado-themed home hosted by NFL star Drew Brees; in-store QR codes which lead directly to the brand’s website and a new partnership with MikMak E-Commerce Acceleration Platform. Through a strategic partnership with LiveRamp, a data connectivity platform, MikMak will enable the product brand to both better understand its online shoppers and acquire, analyze and enrich its first-party data with a 360° view of shoppers. the most interesting. These additional capabilities will allow AFM to continue to build brand recognition while driving sales from branded assets. “We built the AFM brand on a foundation of innovation – now we’re back in the Big Game with not just an ad, but another innovative, fully integrated campaign,” said Alvaro Luque, Chairman and CEO of the AFM. “We are leading the way into the future by combining best-in-class brand creation with data and technology-driven buying and digital strategies that will make the Big Game 2022 campaign the most effective we have had in this day,” added Luque. Find out how the commercial promotion of avocados from Mexico during the 2015 Super Bowl was supported and extended with technological innovations.
To continue to preserve the magic of winter and create even more family memories this season, Campbellit is has partnered with CAMP, the family experience company, to whip up the perfect recipe that sparks winter cheer. The partnership offers a sensory experience by launching two limited edition scented candles: Tomato Soup & Grilled Cheese and Chicken Noodle Soup, combined with a “Winter Warmup Guide”. Consumers can visit Camp.com/Campbell or CAMP stores at New York, New Jersey, dallas and Connecticut to purchase one of the limited-edition candles and access the free Winter Warmup Guide which features a range of activities parents and children can do together, including crafts, family recipes and games that inspire imagination and transform any home into a winter wonderland. “No matter where you live, the magic of winter sparks fond memories and inspires new moments of joy,” said Linda Lee, Marketing Director, Campbell’s Meals and drinks. “After spending the last winter season preserving snow days, Campbellit is is excited to continue our mission to create family moments and memories for all through our partnership with CAMP. Match the aromas of Campbellit is soup scented candles with the Winter Warmup Guide is the perfect recipe for a day of winter fun!
ParmCrisps®, the artisan crispy chips made with 100% real cheese, launched their new brand campaign “Unsinfully Good”, its first-ever national media campaign. In an effort to educate more consumers and encourage them to try ParmCrisps®, the integrated marketing campaign presents ParmCrisps® as a snack heaven and better for you that offers all the goodness of snacking without any guilt. The brand’s “Unsinfully Good” campaign is featured across multiple consumer touchpoints, including broadcast, through multiple streaming services, and through a combination of social and digital ads. Each brand placement touts the key benefits of ParmCrisps® as a guilt-free, low-carb, high-protein first snack. To launch the ParmCrisps® “Unsinfully Good” campaign, the brand will take over “Sin City” during a three-day event, from February 5-7, at the Fashion Show Mall in Las Vegas. In an effort to make Sin City “Unsinfully Good”, visitors will have the opportunity to be photographed as a “ParmCrisps® Angel” alongside a one-of-a-kind ParmCrisps® angel wing mural, painted handmade by a local artist, as well as receiving samples of ParmCrisps® products from the famous brand ambassadors, the “ParmCrisps® Angels”. “With this new creative communications strategy, we hope to connect with consumers on an emotional level, driving both brand relevance and love; reminding consumers that snacking is not a sin while eating ParmCrisps, it’s almost angelic,” said Tracy Garbowski, Vice President of Marketing. “Through our first-ever national media campaign with engaging ads, we hope to further accelerate our brand growth, establishing cheese crisps as a category synonymous with ParmCrisps.”
The Jack in the Box fast food chain is putting its creative account under review and David & Goliath, its reference agency since 2015, takes the defense. “We are actively seeking a lead creative agency,” a brand spokeswoman said, to bring the brand strategy to life “across all touchpoints,” AdAge reports.
TIDAL has announced a new limited-time offer for students, military, and first responders to enjoy three months of TIDAL HiFi for just US$1 or three months of TIDAL HiFi Plus for just US$2. This exclusive campaign runs through January 31, 2022, and students, military, and first responders can claim their offer on the TIDAL website starting today. “Our campaign for students, military, and first responders is another step toward introducing more music fans to TIDAL with ad-free access to our catalog of over 80 million songs and curated playlists. staged in the best sound quality available,” said Angelo Sasso, Senior Vice President of Customer Engagement at TIDAL. TIDAL is an artist-led global music and entertainment delivery platform that aims to create a sustainable, artist-driven, and fan-centric business model for the music industry. With innovative experimental features like direct artist payments and fan-centric royalties, TIDAL empowers artists to redefine their place in the music industry. Available in 61 countries, the streaming service has more than 80 million songs and 350,000 high-quality videos in its catalog, as well as original video series, podcasts, thousands of expert-curated playlists and the discovery of artists via TIDAL Rising.
The first-ever 2022 Toyota Corolla Cross kicked off the new year with the “Just the Right Fit” campaign, which highlights the capabilities and features of the compact SUV that will handle life’s adventures. “We’re thrilled to launch the first-ever Corolla Cross here in the United States with the ‘Just Right’ campaign, which encourages guests to cherish life’s perfect victories, big or small,” said Lisa Materazzo, Group Vice President, Toyota Marketing, Toyota Motor North America. “The Corolla Cross has everything our drivers want – a lifted and improved compact SUV designed for every lifestyle.” The fully integrated Corolla Cross campaign was developed using Toyota’s Longtime Total Toyota (T)2) marketing model, with full consideration of traditional cross-cultural audiences across America. Toyota campaigns are integrated through a strategic brief, creative idea and media plan – and create a cohesive marketing approach including cross-cultural marketing and the total market model. The T2 the team includes Saatchi & Saatchi, Burrell Communications, Conill Advertising and Intertrend, with ZenithMedia placing TV and outdoor media buys. The campaign features a unified style across all creatives throughout the T2 spots broadcast by the agency. The Corolla Cross campaign is a fully integrated campaign spanning Linear TV, digital video, digital content, programmatic, social pay, experiential, audio and out of home. Primetime and top-tier sports programming includes NBA, NFL, NASCAR, Univision, Telemundo, OWN, Discovery en Español, WillowTV, BET, and more. Digital/video content includes partners such as Peacock, Vevo, YouTube, Hulu and Hulu Latino, Disney, Tastemade Español and more. Partnerships include Apartment Therapy, Buzzfeed, Amazon and Spotify, among others. Social is on Facebook, Instagram, Snapchat, TikTok, Twitter, Pinterest, Twitch, Imgur and Reddit. Social will include a special TikTok collaboration that will be announced soon.