Aladdin rebrands to serve small businesses and freelancers in Africa


By Adedapo Adesanya

To better serve small business owners, financial technology startup, Aladdin, which provides ecosystem banking services to its more than forty thousand customers, has announced a change in brand identity.

On Aladdin, users can borrow, save, invest, make payments, get cards, get insurance, buy and sell products and services, and interact with other users.

As part of the transformation, Aladdin released a new logo and brand design to embody its core values ​​of innovation, resilience and transparency. Its existing “purple and orange” brand colors were retained for all marketing and branding purposes.

According to a statement from the company, the change has been made to better represent the company’s evolving vision of becoming the number one super app in Africa serving small and medium businesses and freelancers.

Mr. Darlington Onyeagoro, Co-Founder and CEO of Aladdin, said: “Our mission is to equip millions of SME owners and freelancers with the financial, business and social tools they need to thrive starting in Africa, then expanding to other developing countries around the world.

“Over the past few months, we’ve rebuilt the Aladdin app to deliver a whole new online banking experience with customer feedback and our evolved vision.

“Therefore, we will be rolling out the new app in the coming days with brand new features including in-app social media, marketplace, secure payment to name a few.”

Aladdin sees itself as Africa’s premier ecosystem bank that supports SMEs, freelancers and individuals with the financial, business and social tools they need to thrive.

To learn more about Aladdin, visit or connect via Instagram, Facebook, LinkedIn, Twitter and Telegram – IG: @aladdinbankng; Facebook: @aladdinbankng; LinkedIn: @aladdindidigitalbank.

The mobile application will soon be available for download on the Google Play store and the iOS store.


Comments are closed.