7 reasons why photographers are switching from Instagram to VERO


Instagram was once the go-to platform for photographers, but many creators are growing unhappy with the platform. Several personalities have also filed a complaint, including Kim Kardashian and Kylie Jenner.

In August 2022, Peter McKinnon posted a video on VERO to his over 5 million YouTube subscribers. Since then, the platform has grown in popularity and caught the attention of several creators.

If you’re a photographer, you could find significant value by posting your work on VERO. This article will identify seven reasons why you might consider switching.

1. No Algorithmic Pressure

By posting their work on social media, many creators fall into the trap of trying to please the algorithms. Once you’re on that hamster wheel, creating content for fun gets harder and harder. And while burnout has many contributors, not liking what you do is one of them.

Instagram’s algorithms have changed a lot since 2020. And while there are ways to take advantage of Instagram’s algorithm, throughout 2022 many creators reported a significant drop in engagement, in especially on still images. If you don’t post videos on the platform, organic growth is a lot harder than it used to be.

If you don’t want the pressure to post for algorithms, VERO is worth looking into. The platform claims that it does not use algorithms; as such, you can focus on sharing your favorite pieces without added pressure.

2. No Ads

If you’ve spent any time on Instagram in 2022, you’ll likely have noticed more ads popping up on your feed. We shouldn’t be too surprised about this; the network has to make money somehow. And, of course, Instagram isn’t the only social media platform where you’ll find ads these days. However, seeing ads while scrolling through your feed can get irritating.

When using VERO, you will not see advertisements. Instead, your feed consists largely of posts from people you follow. If you choose to stay on Instagram and not switch to VERO or use both platforms, you can modify your Instagram advertising interests to make them more relevant to you.

3. Sharing content can be fun again

Many photographers first fell in love with their craft by posting their content on Instagram. And in the 2010s, sharing photos of your travels and your life was a lot of fun. Now, however, many top creators have said they don’t find Instagram as fun to post as they once did.

It could be said that several reasons have contributed to Instagram not being fun for many creators anymore. Those who have been on the platform for a few years might just be fed up. Another possibility is that the constant chopping and changing of the platform has reduced the motivation of photographers to share their work.

If you’re interested in trying something new, posting on VERO might help you regain the love you had for sharing your work with others. Besides images, you can pin links to articles you’ve written and more.

4. A chronological flow

In 2016, Instagram removed the timeline feed, then in 2022, Instagram brought back the timeline feed, but it’s not the same as before. At the time of writing, the timeline feed is not set by default. Instead, you have to go to the top and choose Follow or Favorite each time you open the app.

Who wants to manually switch to a timeline feed every time you open an app? You don’t have to with VERO. All posts are displayed in the order they were posted, making it easy to see all the content from the people you follow.

When you first joined Instagram to share your photos, what was your reason? Besides publishing your art, you probably wanted to find a community of like-minded people. And while you can still find interesting people to follow on Instagram, it’s harder than it used to be.

VERO has called itself “True Social”, with the community aspect being one of the most crucial elements of how it operates. Liking and commenting work the same as on Instagram, but you don’t have to deal with so many bots. Likewise, you won’t have to deal with so many fake accounts following you.

Another benefit of using VERO is that it’s easy to discover artists. For example, you can browse the Featured Photographers section to find designers you might be interested in.

6. Post unique images

If you’ve tried to increase your follower count on Instagram, you’ll probably have noticed that individual images don’t work as well as they used to. Carousels are a great way to tell a story, but in some cases you might not want to share multiple images at once.

When you use VERO, you can post unique images without having to worry about how many likes they get. And if you sometimes want to share galleries, you have that option too; both get pretty good visibility.

7. Get on board before the paid subscription model kicks in

At the time of writing in September 2022, creating a VERO account and using the platform is free. However, this will not remain the case forever.

Because the platform doesn’t make money from advertising, it has to find other ways to generate revenue. VERO plans to introduce a paid subscription model in the future, and while it won’t be expensive, using all of its features for free is a better bet.

Are you bored of Instagram? Give VERO a chance

Instagram is still a valuable platform for photographers, but many users find it less enjoyable to use than before. It’s still a network trying to figure out how it’s going, especially with fierce competition from TikTok. While this will likely even out over time, it does mean users will feel the impact for some time.

VERO has gotten a lot of attention for its focus on community and using it to share your photographs is quite nice. It’s far from the complete package, but early signs are promising. And even if you don’t delete Instagram, using VERO at least allows you to diversify your online presence.


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